Olaplex isnt just another hair conditioning treatment. In fact, it doesnt use the word ‘conditioning’- Often just a buzzword for one-off high shine and smoothness- Anywhere in its advertising.
What it is, instead, issystem that permantly rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If youve over bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a ‘RESET’ for your locks, if you will.
The system has allowed colourists to do work that theyd only ever dreamed of before.